In recent years, color TV manufacturers are looking for an answer to the question: how to break the growth ceiling. The use of innovation in display technology to give users a better viewing experience is considered to be the key to solving the problem, but in the specific operation, two paths are formed: one is represented by quantum dots and OLED, and the physical screen of the TV is retained; The other is a more subversive, non-screened path represented by the green laser pointer.
Four years ago, Hisense, which had no screen as the future direction of TV development, set off the banner of laser TV. From 2014 to 2018, on the one hand, laser TV is gradually favored and selected by more and more consumers in the large-size and ultra-large size markets; on the other hand, more and more manufacturers are involved in the formation of Hisense. More powerful push.
From screen to no screen, this is the inevitable evolution direction of the entire TV industry; from following to leading, this is the belief and attitude of the Chinese color TV industry. In September 2014, Hisense released the world's first 100-inch ultra-short-focus laser TV, and said: Laser TV is the future of the TV industry. This judgment did not get widespread approval in the industry at first. After all, LCD dominated the industry at the time, and most manufacturers chose quantum dots and OLEDs as an attempt to lay out the future.
But the truth is sometimes in the hands of the minority. In the past four years, the previous laser TV minority has proved his forward-looking judgment on the market.
From the public data point of view, laser TV has maintained sustained high growth in recent years. Since 2015, the average size of color TVs has increased by 2% per year. According to the forecast data of Zhongyikang, the sales of large-screen TVs of 65吋 and above will reach 4.53 million units in 2018, an increase of 47% over the same period of last year. The annual increase will be 100%, achieving doubled growth. According to another data, in 2017, the laser TV market grew rapidly with a growth rate of 200%, especially in the market above 80%, and the sales volume of laser TVs accounted for more than 60%.
According to the data of Aowei.com, China's laser TV sales in the first quarter of 2018 were 19,000 units, an increase of 85% year-on-year; sales amounted to 510 million yuan, a year-on-year increase of 51%. According to the monitoring data of Zhongyikang offline market, in the first half of 2018, the retail sales of laser TV increased by 326.32% year-on-year, and the retail sales increased by 184.43%.
In summary, in the field of laser TV, everyone is really good, and the performance of Hisense Laser TV during the World Cup has a significant impact on the growth of the aforementioned amount.
According to Zhongyikang data, during the World Cup this year, Hisense brand retail sales accounted for 19.31%, retail sales accounted for 17.07%, both ranked first in the market. Hisense ranks first in the size range of 65吋 and above, the size of 75吋 and above, and the size of 85吋 and above. Especially in the size range of 85吋 and above, Hisense’s sales accounted for nearly 55%, and the sales volume exceeded 60%. The advantage is quite obvious. In the size range of 75吋 and above and the size of 65吋 and above, Hisense also accounted for more than a quarter and nearly one-fifth of the market respectively.
The performance continues to grow at a high speed, and the market is stable in large size and large size. The performance of laser TV is the best proof of Hisense's efforts and persistence. With the steady and rapid growth of the market, more and more manufacturers have joined the laser TV camp. Four years later, Hisense is no longer the minority of the laser TV.