Hu Zhenyu, founder and chairman of Nut Laser TV, also told the story of the development of nuts at the press conference. In 2011, Huo Le Technology was established, and released the first intelligent projection A1 in the true sense, allowing projections to enter the family from office and educational scenes. By 2014, the “Nut” brand was born and launched the round projection nut G1, becoming the first intelligent projection to be valued in industrial design. It is also the first in the industry to have electric focus and the first to have voice control. The first built-in audio, the first smart projection with standby Bluetooth speaker function, and these features have become the standard for intelligent projection, so it can be said that the nut G1 is an epoch-making product. At the sales level, in 2015, the sales of Double 11 nuts in Tmall exceeded 27 million, ranking first in the category, and by 2017 sales reached 123 million yuan, and continued to win the first time and entered the Tmall 100 million club. In just two years, the sales of nuts has increased by a factor of six, which means that smart projection / laser TV is no longer a niche product, but a new home entertainment terminal.
At the same time, Hu Zhenyu mentioned: "In 2017, domestic LCD TVs shipped more than 40 million units a year, and global shipments exceeded 200 million units. In addition, LCD TVs have more than 500 million stock markets, which is a consumption upgrade to the laser pointer. The huge opportunity for TV, the nut has 500 million stock market to dig. In 2018, the journey of nut laser TV has just begun."
Nut Spring's old friend Star VC founder Ren Quan, who appeared as a nut investor, talked about his five years of witnessing the growth of nuts, and saw that the future TV is getting bigger, lighter and more with the dream of nuts. For the love of consumers, I also believe that "the nuts of the future will definitely subvert themselves and make a different laser pointer."
At the end of the conference, the nuts also placed the new products in the experience zone with sincerity, for the guests, media and fans to "check", and the harvest was praised.
From the two years of development and product layout of nuts, it is not difficult to see that laser TV is the highlight, intelligent projection is the accelerator, and the brands built by the two core products are “invading” consumers' lives with super high speed. Nuts have been advocating the "fourth screen" development strategy. Up to now, both hardware and software have achieved good results. In the future, with the help of nuts, the living room audio and video may be able to reshape our lives with a faster pace of change.