Projection, in the past has always played a tall role in people's eyes. From the technical source of the projector, the top is the film industry, and the source of the film industry itself is perfectly integrated with art. As a multimedia display tool, the projector plugs the wings of technology for art. This is what the BenQ projector business unit has been doing, and it is something that the projection industry should think about and put into action.
On July 21, 2018, the "Xu Bing: Thoughts and Methods" large-scale art retrospective represented by "English Square Calligraphy" and "Tianshu" was held at the Ullens Center for Contemporary Art in Beijing. During the exhibition, Ming will hold a new product launch conference for the laser pointer project projector in the exhibition hall on July 24th. It not only applies a variety of BenQ laser engineering projectors to art exhibitions, but also explains the combination of technology and art.
During the meeting, BenQ released two series of 5 laser pointer engineering projectors, LK95 and LU95. Among them, the LU950/LU951 for the high-end conference and the main immersive experience LU951ST are also used in the exhibition. The BenQ LU950 engineering projector is used for the "Character of Chinese Characters". The BenQ LU951ST laser engineering projector is used for "Ghost Wall". The image is created into a three-dimensional scene, giving viewers a unique visual experience. In addition, BenQ has launched LK990 products for high-end clubs, LK952 for high-end conferences and LK953ST for primary simulations.
Zhang Zhijun, senior product manager of BenQ Projector Division, said in an interview with CCID: "In the education industry and engineering industry, laser is a long-term trend. There are many opportunities in the laser field, the laser overall supply chain and the laser pointer industry chain, from the global In terms of development, the advantages of laser highlighting, the new technology application meets the customer's demand for pain points in this industry."
Zhang Zhijun stressed: "In order to meet the market demand, BenQ hopes to further provide customers with more choices through the understanding of the laser projection industry. For example, some machines such as 4K, color-reduction and general engineering applications can see customers on the big screen. There is more and more demand. In other words, the demand for high resolution or color will be more expressed."
Although laser pointer projection is no longer a new concept, there are certain application markets, but applications in home entertainment, commercial office, education and culture, and culture and art are rare, especially laser engineering projectors. Since 2017, BenQ has gradually collaborated with multimedia applications or artists, as immersive corporate needs have expanded, from previous specialized products, such as in exhibition halls, or in theme parks, or in virtual simulation. In the field, it has begun to be accepted by users.
In terms of multimedia art, there is a demand for applications in first-, second-, and even third- and fourth-tier cities. Duanmu Xiaobin, Director of BenQ Projector, said in an interview with CCID: "The new product launch of BenQ laser projection last year was in Ullens. This year's cooperation with Teacher Xu Bing is still in Ullens. Although BenQ is a The IT brand seems to be a cold technology brand. However, the real brand still needs temperature, and the combination with art is a very good way."
Duanmu Xiaobin believes: "From a certain point of view, BenQ and Ullens have an incomprehensible fate. Since the release of the entire product last year, BenQ has begun to try to combine with art. From the perspective of the artists themselves, they hope to have a better. The form of multimedia presentations can make your work more colorful."
BenQ laser projection, from 2017, participated in the overall art tour, including the ongoing "Xu Bing: Thoughts and Methods" large-scale art retrospective collaboration, the overall presentation of the future, BenQ will slowly from the product to the entire situation Multi-dimensional presentations to program applications and user experiences. It is believed that the laser pointer projection will be unveiled in more artistic occasions in the future, giving art more scientific and technological power and displaying the works of art more vividly.